W2 Disc Innovation Organization Essay Example | Topics and Well Written Essays - 250 words

W2 Disc Innovation Organization - Essay ExampleTwo guidelines that fuel innovation at Nike are (1) asking questions on the organizations competencies and its directions by understanding risks and opportunities and (2) using scenario planning to assess the potential impacts that external issues such as climate change or resource scarcity expertness have on NIKE (Nike, Inc., 2014, p. 1). These guidelines are consistent with those behaviors which managers should encourage to ensure innovation is applied (1) ask questions to identify opportunities and problems (2) learn new skills (3) assume a proactive stance and take risks and (4) align personal values and beliefs with the organizational values and goals (White & Bruton, 2011).According to Nidumolu, Pralahad, & Rangaswami (2009), the key to progress, particularly in times of economic crisis, is innovation (p. 1). From the guidelines put in by Nike, as well as lessons learned from White & Bruton (2011), innovation could be strategical ly managed through the knowledge of theoretical frameworks, and effectively applying these in contempory settings, toward attaining explicitly defined goals.Nidumolu, R., Pralahad, C., & Rangaswami, M. (2009, September). Why Sustainability Is Now the Key Driver of Innovation. Retrieved from Harvard Business Review